In this interview, Dharmesh tallks with Paul Homer of Auth0. Paul explains his stance on the importance of spending time on planning: "If you're not planning, sales ops becomes a service desk. Something's broken or I want to make this individual thing better - you spend all of your time break fix or making small improvements. If you don't spend a trememdous amount of time in a planning phase, you can never get ahead because there's always so much to do."