The role of Sales Operations has changed from a support role to a strategic growth driver role. This change has been brought about by trends in technology and the way sales organizations are structured. Successful organizations are going to rethink their approach to sales ops and hire for more strategic sales ops roles. 

This talk discusses Sales Operations then, now and in the future: 

• Sales Operations 10 years ago as a support function 
• Sales Operations today. Industry changes caused Sales Ops role expansion 
• The future of Sales Operations roles have shifted toward a strategic growth driver role

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