Sales Strategy, Operations, and Enablement are too often viewed in silos. Teams need to think in terms of capabilities that the go-to-market organization needs and be able to invest in capabilities based on the go-to-market strategy.
In this chat, we will share with you how we have created a framework for thinking holistically and how we would recommend teams to use this framework to build and evaluate their maturity across all capabilities.
Our hope is that having this framework will enable teams to prioritize investment areas after identifying the capabilities they need to invest in.
